Global collaboration. Practical computing.
ASIJ was founded through a partnership between UK-based and Chinese teams who share one objective: make capable, modern computers available to more people at lower cost.
One product team across two computing centers.
Designed in Cheltenham, United Kingdom. Manufactured in Shenzhen, China.
Local insight meets manufacturing expertise.
Our cross-border structure keeps product intent close to engineering and production. That shared process helps us focus investment on the features people use every day.
Designed with purpose
ASIJ products are shaped in Cheltenham with a focus on clear specifications, useful performance, and straightforward ownership.
Manufactured at scale
Our manufacturing partnerships in Shenzhen turn considered product decisions into dependable computers at accessible prices.
Better computing should not be exclusive.
ASIJ exists to make the latest and greatest advancements in consumer computing available to everyone at low cost. We pursue that purpose through disciplined product choices, efficient partnerships, and honest information.
Current technology
Bring meaningful advances in consumer computing to more people, without adding complexity for its own sake.
Accessible pricing
Use close design and manufacturing collaboration to keep capable computers within reach of more households and businesses.
Clear choices
Explain products plainly, show real hardware, and make it easier to understand what every configuration offers.